Georgena is a true artist who brings an illustrative style and sensibility to all of her design work.
With a well-trained eye and a special devotion to her pens, pencils and sketchbook, Georgena’s talent is enhanced by her intrinsic drawing and painting skills, which inspire her to craft very striking designs for her high-profile clients.
Her work has appeared on everything from apparel and accessories to Valentine’s and action figure packaging. Her expertise and success with many design genres include: comprehensive brand programs, packaging, placement pieces and pattern development.
Georgena’s background gives her a distinct understanding of what works and an edge to create engaging art for licensed properties, character development, and character-driven brands. Her work is playful, intricate and colorful and appeals consistently to children and adults alike.
Georgena is also a keen follower of fashion forecasting. Working in advance of the trends, she designs for audiences of the future. Her finger-on-the-pulse predictions, along with her artistic third eye, help Georgena create dynamic designs that are always en vogue and continually speak to a larger audience.
As a freelance creative director from her studio in Philadelphia, Georgena partners with companies that are looking for a seasoned professional; she also aligns with organizations who value her quick turn-around talent to produce projects with effective and innovative designs.
Ironically, after decades of designing for the childrens’ market, now, as the mother of two children, her family has become her own target market. Georgena still finds time to stay artistically inspired. She regularly stretches her creative muscles by drawing and painting and enjoying art mediums with finer details, like screenprinting and hand-lettering.
Ever an artist, this gifted creative director reflects her talent and pedigree in her work — with memorable and lasting effect!